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Christmas on Screen in Europe: Holiday Films as Windows into Tradition

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In the United States, Christmas is more than a date on the calendar. It is a season shaped by ritual, repetition, and a familiar sense of comfort. As evenings grow darker and the pace of daily life finally begins to slow, many households return to the same small traditions year after year. One of the most enduring is the simple act of gathering in front of the television, wrapped in blankets, a warm drink within reach, letting a familiar holiday film play in the background.

These movies are rarely watched with full attention, and that is part of their charm. They become part of the rhythm of December rather than the focus of it, offering a shared backdrop for conversation, laughter, and quiet moments together. Parents introduce the films they grew up with to their children. Siblings quote lines they have known by heart for decades. Grown children return home and slip easily into routines that feel unchanged. In many American households, these films are not entertainment so much as reassurance. They signal that the season has truly arrived.

Coming from Switzerland, I have always found this aspect of American Christmas culture quietly fascinating. Each year, someone inevitably references a holiday classic with genuine surprise when I admit I have never seen it. Many of these films are deeply woven into American memory in a way that feels both communal and personal. They reflect how culture, storytelling, and seasonality intersect, shaping how people experience the holidays without necessarily thinking about it.

In Europe, Christmas films play a different role. In many countries, they are less about spectacle or novelty and more about continuity. The same films return year after year, not because they are new or particularly festive, but because they feel familiar. They belong to the season in a way that mirrors how traditions themselves are passed down.

Switzerland

In Switzerland, Christmas unfolds quietly. The season begins with Advent and moves gently through St. Nicholas Day, Christmas Eve, and the days that follow. It is marked by candlelight, winter landscapes, and time spent close to home. Switzerland does not have a strong tradition of producing Christmas-specific films, yet certain stories have become inseparable from the season. In the German-speaking regions, “Drei Haselnüsse für Aschenbrödel,” known in English as “Three Wishes for Cinderella,” appears on television every December, watched by generations who know the story by heart. The classic “Sissi” films often accompany it, their romantic nostalgia fitting naturally into the slower, reflective mood of the holidays. These films mirror Switzerland’s approach to Christmas itself: understated, intimate, and rooted in continuity rather than excess.

Italy

In Italy, Christmas is expansive in a different way. The season stretches well beyond Christmas Day, carrying through to Epiphany in early January. Family meals are long and unhurried, nativity scenes are lovingly displayed, and traditions unfold gradually rather than all at once. Italy has few homegrown Christmas films, yet one foreign movie has unexpectedly become a national ritual. Every Christmas Eve, millions of Italians watch “Una poltrona per due,” the Italian broadcast of “Trading Places.” What began as an American comedy has taken on a distinctly Italian rhythm through repetition, becoming part of the country’s shared holiday language. Alongside it, animated favorites such as “How the Grinch Stole Christmas” often appear, adding lightness and familiarity to evenings spent together.

Ireland

In Ireland, Christmas is deeply social, shaped by humor, community, and shared moments rather than strict formality. One of the most anticipated events of the season is not a film at all, but “The Late Late Toy Show,” a live television broadcast that signals the unofficial beginning of Christmas for many families. It is joyful, chaotic, heartfelt, and unmistakably Irish. Films still play their role, though, and classics like “The Muppet Christmas Carol” return year after year, appealing equally to children and adults. These viewing traditions reflect an Irish Christmas that values warmth, storytelling, and the pleasure of being together above all else.

France

France approaches Christmas with a sense of balance between celebration and restraint. Family meals, particularly the Réveillon on Christmas Eve, remain central, and festive markets bring warmth to winter evenings. While France does not place great emphasis on Christmas films as a category, certain titles have become seasonal touchstones. “Le Père Noël est une ordure,” a darkly comedic cult classic, reappears every December, its humor as familiar as it is irreverent. During the holiday break, French television often broadcasts the Harry Potter films, especially the first installment, which has come to feel inseparable from Christmas despite its British origins. Together, these films add layers of nostalgia and quiet magic to the season without overpowering it

Norway

In Norway, Christmas, or Jul, is defined by coziness, candlelight, and preparation. The weeks leading up to Christmas are as important as the day itself, filled with baking, decorating, and shared anticipation. Norwegian holiday television traditions are particularly strong, and for many families, Christmas Eve would feel incomplete without “Tre nøtter til Askepott,” the Norwegian broadcast of the Cinderella fairy tale also beloved in Switzerland. “Reisen til julestjernen,” or “Journey to the Christmas Star,” is another cherished favorite, embodying the fairy-tale quality and emotional warmth that define the season. These films capture the essence of kos, Norway’s expression of comfort, intimacy, and seasonal calm.

UK

In the United Kingdom, Christmas television is a tradition in its own right. Families gather year after year to watch the same films, often at the same time, creating a shared national rhythm. “Love Actually” has become a modern classic, its interwoven stories reflecting both the humor and tenderness associated with British Christmas culture. “The Snowman,” with its quiet animation and haunting score, has aired every Christmas since the early 1980s, offering a moment of stillness amid the festivities. These films reflect the British love of storytelling and ritual, where familiarity is part of the pleasure.

Travel Through Christmas Films Without Leaving Home

For those spending the holidays at home, these films offer a gentle way to experience Christmas beyond one’s own traditions. They provide insight into how different cultures approach the season, not through spectacle, but through repetition, tone, and shared memory. Watching them is not about escaping home, but about widening perspective, one quiet evening at a time.

And for those who find themselves drawn to the idea of experiencing these traditions firsthand one day, whether at a Christmas market, a family-run hotel, or a candlelit village square, thoughtful planning makes all the difference. Christmas travel carries its own rhythms, trade-offs, and considerations, and understanding how the season is truly lived is often what transforms a beautiful idea into a rewarding experience. When the time feels right, AAV Travel would be happy to help.

Written by: Stefanie P.

One Destination, Three Cultures – Switzerland as Europe’s Most Elegant Sampler

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Many travelers set out to “do” multiple European countries in a single trip, only to find themselves spending more time in airports and train stations than actually experiencing each destination. Weather delays, rail strikes, and tight schedules can chip away at the joy of travel. The most rewarding journeys, however, are the ones that allow you to slow down, sink into the rhythm of a place, and truly connect with its culture.

Switzerland may be small on the map, but it’s mighty in experiences. Tucked into the heart of Europe, it’s bordered by France to the west, Germany to the north, Italy to the south, and Austria and Liechtenstein to the east. The country’s location and history have created a cultural mosaic unlike anywhere else in Europe, where distinct languages, cuisines, and traditions flourish side by side.

While many travelers think of Switzerland for its Alps, chocolate, and precision watches, few realize that this compact nation is also a gateway to experiencing three different European cultures without long travel days. Switzerland is officially divided into four linguistic regions: the Swiss German-speaking region, the Swiss French-speaking region, the Swiss Italian-speaking region, and the small Romansh-speaking region in the southeast. Each area offers a unique cultural identity, flavor, and atmosphere—yet they are all unmistakably Swiss in their hospitality, efficiency, and breathtaking scenery.

Swiss German Region – Echoes of Bavaria and the Black Forest

The Swiss German region, stretching across the northern and central parts of the country, makes up the cultural heart of Switzerland. It’s the largest linguistic region, with Zurich, Lucerne, and Bern as its most notable cities. Travelers here often sense an immediate kinship with southern Germany—whether in the timbered houses that look as though they could have been transplanted from the Black Forest, or in the love of hearty Alpine cuisine that warms both body and spirit. Think cheese fondue enjoyed in a rustic chalet, bratwurst served at festive outdoor markets, or freshly baked pretzels paired with a local beer.

Zurich offers an urbane introduction to the region, balancing a buzzing financial center with a vibrant art and design scene. The city’s Old Town is full of winding cobblestone streets, medieval guild houses, and lively cafés, while the lakeside promenade invites a moment of calm. Lucerne, by contrast, embodies storybook Switzerland with its wooden Chapel Bridge, iconic Lion Monument, and backdrop of snow-dusted peaks. Bern, Switzerland’s charming capital, adds a historic dimension to the region—with its UNESCO-listed Old Town, arcaded streets, and iconic clock tower offering a glimpse into the country’s medieval past, all set against the relaxed rhythm of a riverside city.

Despite the similarities to its German neighbors, the Swiss German region distinguishes itself with refinement and efficiency. Trains run with clockwork precision, city centers are immaculately clean, and even traditional folk festivals feel both authentic and polished. Travelers here can immerse themselves in Germanic traditions while enjoying a uniquely Swiss sense of order, beauty, and balance.

AAV Travel’s not to miss experience: Lucerne’s Mount Pilatus Excursion

From the heart of Lucerne, take the world’s steepest cogwheel railway up to the summit of Mount Pilatus. The journey itself is unforgettable—passing alpine meadows and rocky cliffs—before arriving at breathtaking panoramic views over the lake and Alps. Pair the ascent with a scenic gondola descent and finish with a lakeside dinner back in Lucerne. It’s an iconic Swiss experience that blends engineering marvels with natural grandeur.

Swiss French Region – A Slice of the Rhône Valley

If the German-speaking part of Switzerland embodies precision and structure, the French-speaking west exudes warmth and ease. This is the land of lakeside promenades, vineyard terraces, and café terraces where locals linger over conversation. Geneva and Lausanne, perched along the shores of Lake Geneva, set the tone with their cosmopolitan atmosphere and refined lifestyle. Geneva, home to international organizations like the United Nations, is outward-looking and sophisticated, with luxury watch boutiques and a world-class dining scene that draws on French culinary traditions. Lausanne, younger in spirit thanks to its university, balances historic charm with a lively cultural calendar and stunning lake views.

Perhaps the greatest joy of this region lies just outside the cities. The UNESCO-listed Lavaux vineyards stretch dramatically above Lake Geneva, offering some of the most scenic wine routes in Europe. Walking trails lead past terraced vines, inviting travelers to stop at local cellars for a glass of crisp Chasselas, a grape unique to the area. Montreux, known for its world-famous jazz festival, channels the glamour of the French Riviera but with the snow-capped Alps always in sight. Small lakeside towns like Vevey or medieval Gruyères offer further opportunities to savor Swiss-French life at a gentler pace.

Culturally, this region mirrors neighboring France in its love for gastronomy, fine wine, and the art of conversation. But it remains distinctly Swiss in its hospitality and attention to detail. Every café table is perfectly set, trains glide along the lakeshore with scenic precision, and visitors quickly realize that here, life is to be savored rather than rushed. For travelers who want to blend Alpine beauty with French elegance, this region offers an irresistible balance.

AAV Travel’s not to miss experience: Wine Tasting in the Lavaux Vineyards


Just minutes from Lausanne, the terraced vineyards of Lavaux (a UNESCO World Heritage Site) are a feast for both the eyes and the palate. Walk the vineyard paths overlooking Lake Geneva, then stop for a private tasting of the region’s signature Chasselas wine. Sipping a crisp white while gazing at the Alps reflected in the water is a moment of pure Swiss-French harmony.

Swiss Italian Region – Mediterranean Flair at the Foot of the Alps

In Ticino, the southern canton of Switzerland, the atmosphere shifts dramatically. Here, the Alps open up to palm-fringed lakeshores, Renaissance architecture, and piazzas where evenings are filled with laughter, music, and the clink of wine glasses. Lugano, the region’s largest city, showcases this Mediterranean spirit with its lakeside promenades, vibrant shopping streets, and art-filled museums. Locarno, by contrast, is famed for its film festival and historic old town, where colorful facades and narrow lanes invite leisurely exploration.

What sets Ticino apart is the delightful fusion of Italian zest with Swiss reliability. The cuisine leans toward Italy—risotto made with local saffron, handmade pasta, or gelato enjoyed in the sunshine—yet it’s served with the same quiet precision that defines Swiss service. Aperitivo culture thrives here: evenings often begin with a spritz and small bites enjoyed outdoors, with lake and mountain views completing the tableau.

Nature also plays a starring role. Lake Lugano and Lake Maggiore invite boating, swimming, and relaxed lakefront strolls, while just minutes away, the surrounding mountains offer trails leading to panoramic views that feel worlds away from the Mediterranean atmosphere below. For those seeking luxury, Ticino is dotted with elegant hotels, spa resorts, and boutique stays that make the most of the region’s climate and charm.

The cultural similarities to northern Italy are undeniable, from the language to the lively markets, yet the Swiss touch ensures a sense of security, order, and calm. Ticino is the perfect place for travelers who want to enjoy la dolce vita—without the unpredictability of Italian infrastructure. It’s Mediterranean warmth wrapped in Swiss assurance, making it one of Europe’s most delightful cultural blends.

AAV Travel’s not to miss experience: A Sunset Stroll in Ascona


On the shores of Lake Maggiore, Ascona is one of Switzerland’s most charming lakeside towns. In the evening, its promenade transforms into a magical setting—lined with pastel-colored houses, café terraces, and boats gently bobbing in the water. A slow stroll here at sunset, followed by dinner al fresco with Italian flavors and Swiss precision, captures the essence of Ticino’s Mediterranean soul.

Easy Transitions Between Cultures

Switzerland’s public transport network is a marvel—fast, scenic, and impeccably reliable. You could start your day with a lakeside breakfast in Zurich, enjoy a vineyard lunch overlooking Lake Geneva, and end with an Italian-style aperitivo in Lugano. Distances are short, connections are smooth, and every journey feels like part of the experience.

Border-Hopping Day Trips

Each region opens doors to quick, effortless excursions beyond Switzerland’s borders. From Basel, you can be in Germany’s Black Forest or France’s Alsace in under an hour. Geneva offers easy access to the French Alps and the medieval charm of Annecy. From Ticino, Milan’s art, shopping, and culture are just a train ride away. These short hops add an extra dimension to your trip without the packing and unpacking.

Expertise That Makes a Difference

At AAV Travel, our expertise comes from more than just research—it comes from lived experience. Having spent extensive time in Switzerland, we understand its nuances, from navigating multilingual regions to timing train connections for the most scenic routes. For many U.S. travelers, challenges often include figuring out complex rail passes, coordinating luggage transfers, and making the most of a limited European stay. We handle those details, crafting a personalized itinerary that blends cultures seamlessly, ensures smooth travel, and builds in the right balance between exploration and relaxation. The result is a Swiss journey that’s as effortless as it is unforgettable.

Three cultures, one destination—Switzerland makes discovery beautifully simple. Let us help you experience it your way. To begin planning, contact us via email at info@aav-travel.com or visit the website.
Written by: Stefanie P.

Luxury City Escapes Without the Crowds: Where to Stay Just Outside Europe’s Most Beloved Cities

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Europe’s most iconic cities—Paris, Rome, Barcelona, Porto—continue to inspire wanderlust across generations. Yet, in recent years, these same places have also become symbols of overtourism. Long queues, congested streets, rising hotel prices, and growing resistance from locals are changing the way many travelers wish to experience their favorite destinations. For those in search of rich cultural experiences minus the pressure of the crowds, the solution might not be avoiding cities altogether, but simply reimagining how to stay in them.

Fontana di Trevi Rome picture by AAV Travel

More and more, communities in major European cities are pushing back against high visitor volumes. This isn’t about being unwelcoming—quite the contrary. Locals are fighting to preserve the authenticity, pace, and soul of their neighborhoods. From limiting short-term rentals to controlling access to certain hotspots, these actions are a reminder that tourism should be a two-way relationship—one that respects the local rhythm and infrastructure.

But if you love the energy of a great city, don’t worry: you can still enjoy it—just a little differently. By choosing to stay on the outskirts or just outside the city center, you’ll discover a more relaxed, luxurious, and immersive experience—one that combines proximity with peace, and connection with comfort.

Here are two examples of exceptional properties that offer the best of both worlds:

Nighttime scene of a bustling outdoor cafe with patrons seated under large umbrellas, surrounded by historic buildings in a European city.

La Réserve Geneva – Urban Elegance on the Lake

Scenic view of Lake Geneva framed by autumn trees, featuring mountains in the background and a tranquil outdoor pool in the foreground.

Tucked into a lush 10-acre park on the shores of Lake Geneva, La Réserve Geneva is an oasis just minutes from the city. This refined lakeside retreat offers a resort-like experience without sacrificing easy access to Geneva’s cultural pulse. During the summer, a complimentary private boat whisks guests across the lake directly into the city center, while a nearby train station provides swift connections to the city, the airport, and beyond.

A cozy, elegant interior of a hotel spa, featuring a round table with a textured surface, stylish seating, and soft lighting. A vase of dried flowers and a lit candle add a warm ambiance, while shelves in the background display decorative items.

What makes La Réserve truly special, however, is the lifestyle it fosters. The property is home to one of Switzerland’s most renowned spas, offering Nescens treatments focused on longevity and well-being. Daily fitness classes—from yoga to water workouts—are included in your stay, encouraging you to slow down and restore, not just explore.

A beautifully decorated dining area featuring a variety of breakfast options, including fruit, pastries, and snacks. The atmosphere is enhanced by greenery and elegant lighting, creating a cozy and inviting setting.

Beloved by Geneva locals, La Réserve feels more like a members-only club than a traditional hotel. Whether you’re lounging by the outdoor pool, enjoying a quiet moment in the spa, or dining in one of its elegant restaurants, the ambiance is relaxed and residential. It’s an ideal choice for travelers who want to feel like they belong—rather than just visit.

View of the Douro River with a rustic wooden table in the foreground, framed by autumn leaves, showcasing the iconic Dom Luís I Bridge in Porto, Portugal in the background.

The Vinha Boutique Hotel – Riverside Luxury Near Porto

Exterior view of a vibrant red building with multiple windows and balconies, surrounded by lush greenery.

Situated along the scenic banks of the Douro River, just outside the heart of Porto, The Vinha Boutique Hotel offers a serene and stylish escape for those wanting proximity to the city without the crowds. With its striking architecture, lush gardens, and privileged riverside setting, the hotel feels worlds away—yet remains easily connected thanks to its private boat service, which glides guests straight into Porto’s historic core during warm weather months.

A serene outdoor pool situated in La Vinha's lush garden, surrounded by trees and a few lounge chairs, offering a tranquil escape.

This intimate luxury property is designed for rest and indulgence. Guests can unwind by the picturesque outdoor pool with river views, rejuvenate at the elegant spa, or savor a gastronomic journey at the hotel’s Michelin-starred restaurant. Every detail—from the artfully curated interiors to the attentive service—reflects a refined, boutique approach to hospitality.

Despite its calm setting, The Vinha Boutique Hotel provides quick access to the city’s cultural treasures, while also appealing to locals looking for an exclusive, peaceful retreat. It’s a wonderful choice for travelers seeking a more immersive, unhurried way to experience Porto.

Crafting Your Ideal Escape with AAV Travel

Choosing where you stay can dramatically change how you experience a destination. With AAV Travel, you gain more than just reservations—you gain an advocate who understands how to match your pace, preferences, and personality with the right place.

Whether you’re dreaming of a quiet morning paddle across Lake Geneva or a sunset toast overlooking the Douro, we’ll help you design a city experience that’s refreshingly crowd-free—but never lacking in vibrance. From spa appointments to boat transfers, private tours to curated dining, every detail is hand-picked with care.

Let us show you how to experience Europe’s most celebrated cities in a new, more meaningful way—luxury without compromise, and connection without chaos.

Written by: Stefanie P.
To start planning, contact us via email at info@aav-travel.com or visit the website.

Chic & Cool: Upscale European Getaways to Escape the Scorching Sun

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As global temperatures continue to rise, the way we plan summer vacations is shifting. For the discerning traveler who prefers fresh air over sweltering sidewalks and serene landscapes over crowded tourist traps, Europe offers a wealth of destinations where cool breezes and untouched nature reign supreme.

Welcome to the world of “coolcations”—journeys designed to escape the summer heat without sacrificing luxury, culture, or comfort.

If you’re dreaming of long daylight hours, crisp air, and soul-stirring scenery, here are the top European destinations to consider for your next escape—and why working with an experienced travel advisor can turn a good vacation into an unforgettable one.

Norway: The Art of Nordic Elegance

Norway is the epitome of understated luxury. From Oslo’s sleek design hotels to the fjords’ breathtaking beauty, this country knows how to deliver a sophisticated yet nature-immersive experience. Imagine gliding through Geirangerfjord aboard a private yacht, sipping champagne as waterfalls cascade down emerald cliffs. Or perhaps you’d prefer a stay at a high-end eco-lodge in Lofoten, where the midnight sun paints the sky in golds and pinks.

Beyond the iconic landscapes, Norway is also home to world-class cuisine—think Michelin-starred restaurants in Bergen and foraged delicacies in Tromsø. And for culture lovers, the Munch Museum and Oslo Opera House provide elegant indoor diversions.

Travel Tip: Luxury experiences in Norway often book out well in advance. Your seasoned AAV Travel advisor ensures access to exclusive stays and curated experiences that go far beyond the guidebook.

Iceland: Fire, Ice, and Five-Star Comfort

Iceland offers a rare mix of raw wilderness and refined living. Even in July, temperatures hover comfortably between 50-60°F (10-15°C), making it a haven for those seeking cool air and surreal landscapes. You could explore the Golden Circle in a private super jeep, bathe in the soothing waters of the Blue Lagoon Retreat, or stay in a sleek countryside villa with panoramic views of volcanoes and glaciers.

The country’s geothermal activity fuels not just hot springs but also innovative farm-to-table dining and ultra-sustainable luxury hotels. Whether you’re stargazing in a glass-domed room or heli-hiking across a glacier, Iceland offers exhilaration without the exhaustion.

Travel Tip: Iceland’s popularity continues to rise, but your AAV Travel expert advisor can unlock the quieter, lesser-known corners of the island where tranquility and exclusivity are the norm.

Finland: Forest Bathing and Arctic Chic

For those who find peace among pine trees and pristine lakes, Finland is a summer sanctuary. In Lapland, you’ll find sleek glass igloos and stylish wilderness lodges offering experiences like silent kayaking, private saunas, and berry-foraging in the midnight sun.

Helsinki, with its design-forward aesthetic, offers urban luxury with a cool Nordic flair. Take a bespoke architecture tour, dine at avant-garde restaurants, and unwind in a waterfront spa—without breaking a sweat.

The concept of “friluftsliv,” or open-air living, is central to Finnish life, and it’s contagious. A guided retreat here often includes mindfulness walks, lake swims, and forest hikes—experiences that are both rejuvenating and enriching.

Travel Tip: Your AAV Travel advisor can tailor your itinerary to strike a perfect balance between nature and culture, adding personal touches like a private chef at your lakeside retreat or a chartered flight north of the Arctic Circle.

The Scottish Highlands: Misty Romance and Manor House Living

While mainland Europe swelters, the Scottish Highlands remain a breath of fresh air—literally. Picture yourself waking up in a historic manor, sipping your morning tea as mist rolls over emerald hills. Days here are spent fly fishing, hiking to hidden lochs, or enjoying an alfresco lunch on the estate grounds.

Scotland’s luxury offering includes castle stays, private whisky tastings, and golf at world-renowned courses like Royal Dornoch and Gleneagles. The temperatures rarely exceed 70°F (21°C), which means you can explore comfortably all day long.

Travel Tip: Your AAV Travel advisor with direct relationships in the region can secure private estate tours, hard-to-book tee times, and immersive cultural experiences that most visitors miss entirely.

The Alps: Cool Altitudes, Warm Hospitality

Often associated with winter sports, the Alps are an ideal summer destination for those seeking altitude and alpine luxury. Switzerland, Austria, and the Italian Dolomites offer crisp mountain air, gourmet cuisine, and chic chalets that feel like a home away from home.

Think leisurely e-bike rides through flower-filled meadows, spa afternoons with glacier views, and picnics prepared by Michelin-starred chefs. Towns like Zermatt, St. Moritz, and Cortina d’Ampezzo come alive with cultural events, music festivals, and stylish summer visitors.

Travel Tip: Many alpine properties offer limited summer availability. Your trusted AAV Travel advisor ensures prime accommodations and arranges exclusive excursions, from paragliding to mountaintop dinners accessible only by cable car.

Why Work with AAV Travel?

In the world of luxury travel, time and access are the most valuable currencies. Being a skilled travel advisor means we don’t just book hotels and transfers—we curate seamless, meaningful journeys tailored to your personal style and interests.

When you’re exploring remote fjords, chartering a helicopter to a glacier, or trying to secure a private dining experience in a Michelin-starred mountain inn, experience and connections matter. From securing early access to limited-availability lodges to ensuring your itinerary flows effortlessly, your AAV Travel advisor adds an invisible layer of comfort and care.

Most importantly, when we know you—the way you relax, the types of memories you want to make—we can anticipate your needs before you do. That’s the real luxury.

Final Thoughts

This summer or next, rather than following the crowds to sun-scorched beaches, why not elevate your travel to cooler, more refined heights? Europe’s northern and alpine regions offer not just relief from the heat, but a reconnection with nature, culture, and yourself.

With our guidance, your coolcation becomes more than a vacation—it becomes a beautifully choreographed experience, one that leaves you feeling not just refreshed, but truly renewed.

If cool breezes, long golden evenings, and curated indulgence sound like your ideal summer, reach out about 6 – 8 months ahead to start planning!

To start planning, contact us via email at info@aav-travel.com or visit the website.
Written by: Stefanie P.

Switzerland: Indulge in Luxury Ski Resorts, Chalet Charm, and Wellness Bliss in the Alps

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Switzerland is synonymous with world-class skiing, offering an enticing blend of adventure, charm, and luxury in its iconic Alpine resorts. Whether you’re an avid skier or simply seeking a snowy escape, Switzerland’s legendary destinations promise unforgettable experiences. But planning a trip that perfectly balances skiing, relaxation, and exploration can be daunting. This is where a luxury travel advisor, like AAV Travel, steps in to curate your dream ski vacation.

Let’s explore Switzerland’s top ski destinations, critical considerations for your trip, and how a travel advisor can elevate your Alpine adventure.

Switzerland’s Iconic Ski Destinations

St. Moritz: The Birthplace of Alpine Tourism

St. Moritz is where luxury skiing began. With over 300 days of sunshine each year, it dazzles visitors with perfectly groomed slopes, opulent accommodations, and an exclusive après-ski scene. The resort is a haven for those seeking a mix of sophistication and adventure. Think gourmet dining, designer shopping, and rejuvenating spas—all within reach of pristine ski runs.

Saas-Fee: The Pearl of the Alps

Saas-Fee enchants visitors with glacier-capped peaks and a serene, car-free village atmosphere. Known for its breathtaking landscapes, it’s a paradise for those seeking tranquility and natural beauty. Ideal for both beginners and advanced skiers, Saas-Fee offers a unique charm that invites visitors to disconnect and unwind.

Zermatt: At the Foot of the Matterhorn

Nestled beneath the iconic Matterhorn, Zermatt combines world-class skiing with high-end dining and a vibrant atmosphere. Known for its extensive slopes and challenging off-piste runs, it’s a favorite among discerning travelers. The village itself offers a lively mix of gourmet restaurants, boutique shopping, and cultural activities.

Mürren: Authentic Swiss Charm

For a more intimate experience, Mürren offers stunning panoramic views of the Eiger and an authentic Alpine vibe. Its traditional chalets and quiet ambiance make it a perfect retreat for those seeking a slower pace. Mürren’s slopes cater to all skill levels, while the charming village ensures a cozy and memorable stay.

The Benefits of a Travel Advisor for Your Ski Trip

Planning a luxury ski vacation involves balancing several factors to create the perfect experience. As a Swiss native, Stefanie at AAV Travel can transform your trip:

Skill Level Compatibility

Ski resorts vary in terrain and difficulty, making it essential to choose one that suits your abilities. Whether you’re a beginner, an intermediate skier, or a seasoned pro, we’ll guide you to destinations like St. Moritz for its balanced terrain or Zermatt for adrenaline-pumping off-piste runs.

Tailored Accommodations

Your choice of lodging sets the tone for your trip. From ski-in/ski-out chalets with private amenities to five-star hotels with world-class spas, accommodations in Switzerland cater to every taste. At AAV Travel, we can secure exclusive perks, such as room upgrades, complimentary breakfast, or private transfers, ensuring your stay is as seamless as it is luxurious.

Off-Slope Activities

Switzerland isn’t just about skiing. Whether you’re drawn to après-ski glamour, cultural excursions, or wellness retreats, a travel advisor helps you find experiences that complement your itinerary. For instance, St. Moritz offers upscale shopping and fine dining, while Mürren is perfect for serene Alpine walks and cozy evenings by the fire.

Logistics and Accessibility

Navigating Switzerland’s Alpine terrain requires careful planning. From arranging flights and transfers to managing ski equipment logistics, we handle it all. Prefer to send your luggage ahead or combine your ski trip with a city break in Zurich or Geneva? We’ll ensure every detail is accounted for so you can focus on enjoying your journey.

Optimal Timing

Weather patterns, snow quality, and crowd levels can vary dramatically throughout the season. Our expertise ensures you visit during the best time for ideal skiing conditions and a more exclusive experience.

Luxury Skiing in Switzerland: Is It Worth It?

A luxury ski trip to Switzerland often compares favorably to similar experiences in the U.S., particularly when considering the value of Swiss hospitality and the overall experience. Let’s break it down:

Accommodations

High-end stays in resorts like Zermatt or St. Moritz typically range from CHF 300–1,000 per night. By comparison, luxury lodgings in U.S. destinations like Aspen or Vail often exceed $400 per night and can reach $1,500 during peak seasons.

Lift Passes

A six-day pass in Swiss resorts averages CHF 350–400 (around $375–430), significantly lower than the $600+ often charged in U.S. resorts.

Ski Lessons and Rentals

Private lessons in Switzerland cost $70–$130 per hour, compared to $150–$200 in the U.S. Equipment rentals are also more affordable, averaging CHF 100–150 for a week.

Dining

Swiss resorts offer more budget-friendly dining options compared to the U.S. An on-mountain meal in Switzerland typically costs CHF 30–60, while in the U.S., it can range from $50–100 per person.

While flights to Switzerland may be pricier, the savings on lessons, rentals, and lift passes often balance out, making a Swiss ski vacation an attractive option. At AAV Travel, we excel at finding value-packed packages tailored to your preferences.

Don’t Miss Switzerland’s Winter Events

Switzerland is not just a skiing destination—it’s a hub for thrilling winter sports events. Here are some highlights:

  • FIS Alpine Ski World Cup: Watch elite skiers compete in downhill, slalom, and giant slalom races at locations like Wengen and Adelboden.
  • Freeride World Tour in Verbier: Witness daring athletes take on the extreme Bec des Rosses terrain.
  • Snow Polo World Cup St. Moritz: Held on a frozen lake, this high-goal polo tournament is a glamorous blend of sport and luxury.
  • Laax Open: A premier snowboarding event featuring slopestyle and halfpipe competitions.

A luxury travel advisor ensures seamless access to these events, securing accommodations and exclusive experiences that align with your interests.

Why Choose AAV Travel?

Planning a ski trip to Switzerland involves countless details—from selecting the right destination to coordinating logistics. At AAV Travel, we leverage insider knowledge, Swiss expertise, and industry connections to craft bespoke itineraries tailored to your desires.

Imagine arriving at a cozy chalet with breathtaking mountain views, indulging in gourmet cuisine after a day on the slopes, and knowing every aspect of your trip has been meticulously planned. This is the level of service and care we provide.

Is It Time to Hit the Slopes?

Switzerland offers an unparalleled ski experience, blending natural beauty, adventure, and sophistication. Whether you’re drawn to the glitz of St. Moritz, the charm of Mürren, or the iconic slopes of Zermatt, a carefully curated itinerary ensures your vacation is nothing short of extraordinary.

Ready to start planning your Swiss ski adventure? Let AAV Travel make it effortless. With our expertise, your dream vacation is just a call away. Contact us today and turn your Swiss ski dreams into reality.

To start planning, contact us via email at info@aav-travel.com or visit the website.
Written by: Stefanie P.

Sip Exquisite Wine and Soak in Stunning Views!

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Where, you ask? Discovering the Lavaux region feels like stepping into a postcard. Nestled along the dazzling shores of Lake Geneva, this Swiss gem offers more than just stunning scenery – it’s a haven for wine lovers and anyone looking to savor the good life.

Dating back to the 11th century, Lavaux’s terraced vineyards are a testament to centuries of dedication and passion. The primary grape here is Chasselas, which produces crisp, refreshing white wines that complement local dishes like cheese fondue and lake fish. Switzerland’s favorite lake fish is ‘Eglifilet,’ called ‘Filets de Perche’ in the Lavaux region.

One of my favorite ways to explore Lavaux is by hopping on the Lavaux Panoramic, a charming little train that winds through the vineyards, offering panoramic views and fascinating tidbits about the area’s history. However, if you want to be active instead, there are numerous walking and cycling trails that snake through the terraces. Each trail is peppered with local wineries where you can stop, taste, and ‘papoter” (chat) with the winemakers who are always eager to share their passion and stories.

The region is also home to quaint villages like Cully, Lutry, and Saint-Saphorin, each brimming with charm and character. Imagine strolling through cobblestone streets, discovering cozy cafes, historic buildings, and inviting wine cellars at every turn. If you time your visit right, you might even catch one of the local ‘Fêtes de Vendanges” (harvest festival), where the community comes together in celebration with music, food, and, of course, plenty of wine.

Lavaux isn’t just about wine and scenery; it’s about the peace and tranquility that washes over you as you take in the gentle waves of Lake Geneva and the endless rows of vineyards. It’s always a good idea to have a swimsuit handy as you may be tempted to take a dip in the lake.

I promise, there’s nothing quite like enjoying a glass of Chasselas while taking in the views of the lake and the majestic Alps in the background!

That said, there are plenty of different experiences to be had in Switzerland, and I truly enjoy helping my clients plan their perfect time in my country of origin.

To start planning, contact us via email at info@aav-travel.com or visit the website.
Written by: Stefanie P.

Äscher-Wildkirchli – Hiking in Switzerland’s Appenzell

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Have you ever looked at one of the “Most Amazing Places on Earth” lists? If so, you have likely seen an image of the Aescher-Wildkirchli cliff restaurant and guesthouse. The dramatic cliff restaurant is world famous, yet many people don’t know where it is and how to get there.

Äscher Wildkirchli, cliff, restaurant, mountain, guesthouse, Äscher, Aescher WildkirchliOn an early morning in June, my two daughters (8 and 10 years old) head out from Bern for an adventurous day in Appenzell. The air is chilly, especially after days of excruciating heat, but the day promises to be perfect. We are starting with a 3 hour train ride, first-class, among business people headed to Zurich to work. As always, they look at us with a certain curiosity, but we don’t mind, playing cards as we go. The train goes straight to Gossau, and once we pass Zurich, the compartment starts to feel deserted.

Past Zurich, the landscape becomes more and more beautiful. Rolling hills, timbered houses, sunflower fields, cow pastures, and the scenery green and bountiful. In Gossau, we change train to board the smaller Appenzeller Bahn. A 50 minute train ride takes us through an incredibly romantic area of Switzerland. Mountains are green and rounded. Houses are painted with a lot of love and detail. Appenzell is one of the most picturesque and also conservative areas of Switzerland. As a result, it is really well preserved and tradition runs deep.

appenzell, switzerland, aavtravelOnce in Wasserauen we cross the street and arrive at the Ebenalp cable car station. The ride takes us swiftly in the air and quickly gains height. Drastic cliffsides as well as alpine meadows are abundant. The ride takes less than 10 minutes.
ebenalp, appenzell, switzerland, panoramaThe panorama that greets you once you step out of the Ebenalp station is incredible. Green mountain tops as far as the eye can see, snow covered mountains and Lake Constance in the distance. The air you breathe is fresh, the grass greener, and wildflowers abundant. Many cows graze peacefully along our side as we start the descent.

The walk to the Äscher-Wildkirchli only takes about 15 minutes, but is exciting on many levels. After crossing the pasture, it quickly descends to the prehistoric Wildkirchl Caves which you cross via a safe path and then leads to the ancient hermit dwellings. The hermits that settled here in the early 1600 would accompany travelers through the caves for safe passage.  The caves are dark and despite some lights you might want to bring your own flashlight. Past the dwellings you then come to the actual chapel, dating back to 1621, built into the mountain side.
Äscher-Wildkirchli, wildkirchli, Äscher, Appenzell, cliff, mountains, switzerland, aavtravelÄscher-Wildkirchli, wildkirchli, Äscher, Appenzell, cliff, mountains, switzerland, aavtravelAround the bend you go and there it is, the world famous Aescher-Wildkirchli Gasthaus. The Äscher-Wildkirchli is a restaurant as well as simple guesthouse with a few dormitory style beds. It is built directly into the cliffside and some of its back wall is bare rock. The guesthouse dates back to the 1800 when hermits and milkers (Sennen) started serving simple food and drinks. It turned into an actual guesthouse in early 1900.

Äscher-Wildkirchli, wildkirchli, Äscher, Appenzell, cliff, mountains, switzerland, aavtravelFrom here you can either return up to the Ebenalp cable car station or start your hike down towards Unterauen. The hike takes about 2 hours, and is very steep at times.

ebenalp, appenzell, alpstein, aavtravel, switzerlandWe decided to embrace the challenge and started our hike towards Wasserauen. It was an excellent time although due to the constant descent, very challenging towards the end.

ebenalp, appenzell, alpstein, aavtravel, switzerlandebenalp, appenzell, alpstein, aavtravel, switzerlandalpstein, appenzell, switzerland, cows, alps, alpine, mountains, aavtravelThe way down is steep and not always clearly indicated. Beautiful views, spectacular alpine scenery, many colorful wildflowers accompanied our way, and we also made new friends…

ebenalp, appenzell, alpstein, aavtravel, switzerland, cow

ebenalp, appenzell, alpstein, aavtravel, switzerlandWe did get lost on our way and ended up in Weissbad instead of Wasserauen which wasn’t really a problem since the train back to Gossau stopped there as well. It was a wonderful day-trip which we will treasure forever. All in all, it took us a full day (12 hours) from Bern, and we slept very well that night.

Ebenalp/Aescher-Wildkirchli makes for a wonderful day-trip from many cities in Switzerland. Here are a few things you will want to watch out for:

  • Weather in altitude is generally cooler and can change in an instant. Be prepared.
  • Bring a picnic. There is nothing more beautiful than to sit on an alpine meadow and have a snack. Don’t forget a little trash bag so you don’t leave anything behind.
  • Your shoes need good tread. The terrain is steep, there are rocks, gravel, and steps. Make sure your shoes snug tightly to your feet and your gear is adequate.
  • Trail indications are not the best. Our rule of thumb: As long as you go downhill you are going the right way.
  • You will be walking through cow pastures. Before you decide to touch a cow, assess the situation. If the animal seems restless or scared, do not attempt to approach and touch it.
  • The trail requires a certain level of fitness. You do not need to be a professional athlete, but it is very steep at times and if you have issues with your knees or back it is definitely not recommended.
  • You can do the trail with your children, however they need to be old enough to hike on their own and you need to feel comfortable to let them run a little risk every now and then. One of my girls stumbled, one slid and fell on her butt. Some tears were shed but we survived and have some beautiful memories. My daughter told me afterwards that it made her feel stronger.
  • Make sure you factor in the travel time. From Bern the train ride to Wasserauen takes about 3 hours. From Zurich it will take about 2 hours. Depending on where you are, it will be shorter or longer.
  • How to get there? You first need to travel to Gossau (St. Gallen). From there you take the Appenzeller Bahn to Wasserauen. The Ebenalp cablecar ground station is located right across the street. The adult roundtrip cablecar ride prices at roughly 15 CHF.

To start planning, contact us via email at info@aav-travel.com or visit the website.
Written by: Stefanie P.

10 Reasons why Bern makes the perfect hub when traveling to Switzerland

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Being originally from Switzerland it is only natural that I feel very passionate about this topic. Not only do I help many clients with their trip to this mountainous country but I also return home on a regular basis.

switzerland, matterhorn, cervin, alps, suisse, aavexplorations, aavtravel

Image credit: swiss-image.ch//Max Schmid

When asked what they would like to see in Switzerland, most of my clients start with Interlaken, Lucerne, Zurich and Zermatt. What they don’t understand, is that despite the small size of Switzerland, it is not necessarily easy and fast to get from one point to the next. The Alps pretty much split Switzerland in half and many times you have to travel around the mountains before you can get to a specific place. This is why I always recommend having a hub. Not only does it mean you don’t have to pack and unpack all the time, but it also allows you to adjust your itinerary depending on weather. Personally I also think it is very important that you get to experience Switzerland versus simply taking as many pictures as possible.

fondue, switzerland, cheese, aavtravelImage credit: swiss-image.ch/Christian Perret

Bern is the underdog when it comes to the list of destinations promoted by the Swiss Tourism Board. However, I think it actually deserves to be on top because of its central location.

Here are 10 reasons why Bern makes an excellent hub when traveling to Switzerland:

  • Bern is the Gateway to the Bernese Alps
    Granted, many say it is Interlaken and it is true, Interlaken is closer, depending on where exactly you want to go that is. Wherever you want to go in the Bernese Alps, you will either have to go through Spiez or Interlaken. Both destinations are reached in approximately 1 hour scenic train ride from Bern.

Bern, Switzerland, alps, junfrau, eiger, aavtravelImage credit: swiss-image.ch/Christof Sonderegger

  • Bern is the gateway to the French part of Switzerland
    Whether you want to visit one of the cities like Lausanne or Montreux, or visit the Gruyeres cheese dairy or Cailler chocolate factory, explore the vineyards of the Lavaux, a comfortable train ride of approximately an hour will take you there.
  • Bern is the gateway to Zermatt and the Matterhorn
    Without doubt, the Matterhorn is one of Switzerland’s most famous mountains. Zermatt is a charming mountain village to explore. In 2006 the Lötschberg Base Tunnel opened and cut the travel time from Bern to Zermatt in half. Instead of having to travel around the mountain range, you can now cross via one of the longest tunnels, approximately 35km/22 miles. It takes approximately 2 hours to travel from Bern to Zermatt via train.
  • Bern is a UNESCO Heritage town
    Founded in 1191 (almost 100 years before Switzerland was founded) the medieval town was developed over several centuries. The Old Town dates back to the 15th and 16th century and retains much of its original character. Not only does it offer wonderful sights like Bern’s Clock Tower or the Muenster but it also boasts numerous medieval fountains, all spouting potable drinking water.

bern, altstadt, old town, medieval, aare, switzerland, aavtravelImage credit: ST/swiss-image.ch/Terence du Fresne

  • Bern is perfect for rainy days
    Why you might ask? Bern’s Old Town is lined with 6 km/4 miles of arcades which are not only beautiful and unique, but make shopping on a rainy day a breeze.
  • Bern is very pedestrian friendly
    Cars can only drive in the heart of the Old Town with a special permit. The locals travel around either via the public tram and bus system, ride their bikes, or walk. It is a pleasure to stroll through Bern on foot. When you get tired you hop on a tram. It is as simple as that.

bern, switzerland, zytglogge, cobble stone street, aavtravelImage credit: swiss-image.ch/Jan Geerk

  • Bern is perfect for a workout
    The Old Town of Bern sits on an elevated peninsula surrounded by the River Aare. Throughout hundreds of years, the river has carved out the valley surrounding the Old Town. Today, many staircases connect the lower river level with the upper Old Town. A perfect way to burn calories whilst sightseeing. Oh, and you can always climb the Muenster tower, the 222 stone steps should do the trick.
  • Bern is home to the Paul Klee museum
    The Zentrum Paul Klee features about 40% of all of Paul Klee’s pictorial oeuvre. Apart from the large collection of excellent artwork it is also an architectural masterpiece by Renzo Piano. Three undulations perfectly blend into the green countryside.

bern, market, switzerland, flowers, aavtravelImage credit: swiss-image.ch/Stephan Engler

  • Die Berner – The Locals
    When traveling Switzerland you will quickly understand that despite the small size of the country, there are quite a few differences between the cities and areas. Many Swiss say that the Bernese are slow. I will argue that this is inaccurate. The Bernese are simply less driven than, let’s say people from Zurich. Not because they are lazy, but because they want to enjoy life. They strive to find a balance between career and happiness. Why is that good for you? No matter what you wear, you will get by in Bern. People here are casual and relaxed. No need to fret over a not so fancy wardrobe.

bern, switzerland, dinner, restaurant, aavtravelImage credit: ST/swiss-image.ch

  • Bern’s Outdoor Spaces
    Whether it is a stroll along the river Aare, a pic-nic on the Bundesterrasse, or an ice cream in the beautiful Rosengarten overlooking the Old Town, Bern is an outdoor town and people enjoy the fresh air. You will find them sitting outside at restaurants, you will find them sitting on the lawn enjoying the sun. You will even find kids playing in the 26 fountain display (representing the 26 Swiss cantons) located right in front of Switzerland’s Parliament. Bern is absolutely fantastic for anyone who loves to be outside.

bern, switzerland, muensterplatform, aare, aavtravelImage credit: ST/swiss-image.ch

Have you been to Bern? Want to go? Have a question? Feel free to comment below, I would love to hear your feedback!

To start planning, contact us via email at info@aav-travel.com or visit the website.
Written by: Stefanie P.